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Pinkoi is an ecommerce platform that specializes in unique and creative design products from independent designers and artists primarily based in Asia. Founded in 2011 by Peter Yen, Maibelle Lin, and Mike Lee, Pinkoi has grown to become one of the leading online marketplaces for handmade and designer goods in the region.

Here's a breakdown of some key aspects of Pinkoi:

1.

Focus on Design

: Pinkoi distinguishes itself by focusing on designcentric products. They curate a wide range of items including fashion accessories, home decor, stationery, and lifestyle products, all characterized by innovative and creative designs.

2.

Independent Designers

: Pinkoi provides a platform for independent designers and small businesses to showcase and sell their products. This emphasis on individual creativity fosters a diverse and eclectic collection of items, ranging from traditional crafts to modern designs.

3.

Asian Influence

: While Pinkoi features designers from all around the world, it has a strong emphasis on promoting Asian design talent. This focus on regional creativity has helped Pinkoi gain popularity not only in its home market of Taiwan but also across Asia and beyond.

4.

Community Engagement

: Pinkoi encourages interaction and engagement between designers and customers. Users can follow their favorite designers, leave reviews, and participate in discussions, creating a sense of community around the platform.

5.

Quality and Curation

: To maintain high standards, Pinkoi employs a rigorous vetting process for designers and products. This ensures that customers can trust the quality and authenticity of the items available on the platform.

6.

International Presence

: While Pinkoi initially targeted the Asian market, it has expanded its reach globally. It offers international shipping to many countries, making it accessible to customers around the world who appreciate unique, handcrafted goods.

7.

MobileFriendly

: Like many modern ecommerce platforms, Pinkoi offers a userfriendly mobile app, allowing customers to browse and shop conveniently from their smartphones or tablets.

8.

Promotion of Sustainability

: Pinkoi has also shown a commitment to sustainability by promoting ecofriendly and socially responsible products. Many designers featured on the platform prioritize using sustainable materials and ethical production methods.

Overall, Pinkoi has carved out a niche in the ecommerce industry by catering to customers who value creativity, craftsmanship, and unique design. Its emphasis on supporting independent designers and promoting cultural diversity sets it apart from larger, more mainstream online marketplaces.

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